Tag: 10.10.10

Top 10 Outside In Marketing Posts of 2010

With 2010 drawing to a close, I thought I would recap the Top 10 posts of the year.  Once again Social Media and Inbound Marketing dominated mindshare amongst marketing professionals.  The hype over Mobile devices and Cloud Computing reached all time highs in the technology vendor community.  The rankings below were determined by WordPress based upon page hits.

10.10.10 – The Ultimate Product Launch Date

In just over four months from today, marketers around the world will have the opportunity to launch a new product on what is arguably the coolest launch date possible – October 10th, 2010 (10.10.10). This date only occurs once a century. Surprisingly, few other businesses have capitalized on this rare numbering phenomenon for marketing purposes. Perhaps the best strategy I have seen comes from Stone Brewing Company, which has been releasing a series of “Vertical Epic Ales” one year, one month and one day apart starting on 02.02.02.