Skip to main content

Steve Keifer

About the Author

Steve has led marketing and product management teams at six different SaaS and cloud providers including several that experienced hypergrowth, filed IPOs, and reached billion dollar valuations.


Across the span of his 20-year career, Steve has worked at SaaS, cloud, fintech, and marketplace companies that ranged in size from $2m to $2b in annual revenues. He has built challenger brands and scaled up lead generation at venture-backed, early-stage startups.  Steve has run global marketing, product management, and channel partner teams at large, publicly traded companies. And he has led turnarounds and digitally transformed marketing programs at private-equity-owned companies.

Active in a number of online communities, Steve is an Ambassador for the CMO Alliance and a Customer Advisory Board Member for the Future of SaaS. He also mentors aspiring CMOs, advises startup entrepreneurs and serves as a board member on an early-stage venture.

Steve has lived all over the world, but currently resides in the Washington DC area with his wife and three children.

Thought Leadership

Steve Keifer is the author of Bantrr, a blog site in which he shares best practices on topics ranging from category creation and business model strategy to brand development and demand generation. He also hosts a podcast on recurring revenue titled Capitalism’s Favorite Business Model and a LinkedIn newsletter called Go-to-Market Trajectory. Earlier in his career, Steve published a book on the Information Supply Chain in which he chronicled how businesses in the retail, healthcare, and financial services sectors adopted B2B e-commerce technologies.

You can also follow Steve on LinkedIn and X (Twitter).

Recent Videos, Podcasts, and Interviews

By Steve Keifer

Sales-Marketing Alignment

Guest Post

A More Proactive Approach

Read Now

North Star in B2B Marketing

Video Interview

Staying Customer-Focused

Read Now

B2B SaaS Marketing

Written Interview

Best Practices for Success

Read Now

Selling to CFOs


Solving Impossible Challenges

Watch Now

Usage-Based Pricing


How to Launch and Scale

Watch Now

Growth CMO Survey


2024 Challenges

Read Now

Content Strategy


Creating a Results-Driven Roadmap

Watch Now

Blue Ocean Content


How to Stand Out from the Noise

Listen Now