Steve Keifer

About the Author

Steve has led marketing and product management teams at five different SaaS and cloud providers including several that experienced hypergrowth, filed IPOs, and reached billion dollar valuations.

Steve Keifer has led marketing and product management teams at seven different SaaS and cloud providers ranging from venture-backed, early-stage startups to multi-billion, publicly traded companies – including several that experienced hypergrowth, filed IPOs, and reached unicorn status. In Bantrr, Steve shares many of the best practices and lessons learned from building and scaling marketing organizations. Topics include new category creation, brand development, and demand generation.

Over the past 10 years, Steve has led marketing at three venture-backed, early-stage startups including several that experienced hypergrowth and reached billion-dollar valuations. Earlier in his career Steve worked at several mid-sized to multi-billion, publicly traded companies. In Banttr, Steve shares best practices and lessons learned from his 20 years of new category creation, building brands, demand generation.

Steve lives in the Washington DC area with his wife and three children.

Recent Presentations and Interviews

By Steve Keifer

Usage-Based Pricing

Webinar

How to Launch and Scale

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Blue Ocean Content

Podcast

How to Stand Out from the Noise

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Content Strategy

Webinar

Creating a Results-Driven Roadmap

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