Steve Keifer has led marketing and product teams at six different SaaS and cloud providers – including several that experienced hypergrowth, filed for IPOs, and reached billion dollar valuations.
In the past few years, Steve’s helped three early-stage, venture-backed startups to launch their first marketing programs using data-driven, technology-centric playbooks to scale up demand generation and original, research-driven thought leadership to build brand and category awareness. Earlier in his career, he led the digital transformation of two larger, publicly-traded companies, shifting from traditional approaches towards online advertising, content marketing, and search engine optimization.
Over the span of his 20-year career, Steve has built up significant domain expertise in fintech, e-commerce, and supply chain. He has spoken at conferences in over 10 countries and published a book on how B2B technology disrupted the retail, healthcare, and financial services industries.
In Bantrr, Steve draws upon his experience in a diverse range of roles to provide insights, best practices, and educational content for marketers ranging from recent college grads to tenured CMOs. Topics include how to create launch new categories to attack blue ocean opportunities, how to build challenger brands that punch above their weight, and how to use modern marketing technologies to engineer revenue.