Tag: Accenture

If You Innovate They Will Come

I was walking through the Newark airport last night when I noticed a new Accenture ad that caught my attention. The ad simply states “If you innovate, they will come.” The image features a chameleon with a flower-shaped tongue luring a butterfly into its range. What a brilliant concept! Especially to build upon what has become of the business world’s most over-hyped cliches.