Tag: New Coke

New Coke – The Biggest New Product Launch Ever

In April of 1985 the Coca-Cola Company performed what is probably the most legendary and controversial new product introduction of all time.  Coke had been losing market share to its archrival Pepsi for 15 consecutive years.  Coke’s market share had declined from a post World War II high of 60 percent down to 24 percent in 1985.  The executive team…