Tag: Platform as a Service

Platform Business Models

A few months ago I read an excellent book by Phil Simon entitled the Age of the Platform.  This is a must read for any strategist in the technology sector.  Platforms are, without question, the most successful business model of the 21st century.  And the current market valuations of companies such as Apple, Google, Facebook and Amazon.com provide excellent proof…

Explaining Platform as a Service – Part 2

In my last post, I discussed the business rationale behind one of the key tenets of cloud computing – Infrastructure as a Service or IaaS.  Services such as Amazon.com’s EC2 enable startups to avoid all the painful, costly and time-consuming efforts of setting up a data center infrastructure.  With IaaS new companies do not need to invest as much in…

Explaining Platform-as-a-Service to Business Executives

Everyone is talking about cloud computing these days.  As a spokesperson at a technology firm I am often asked to my opinion of the various models by employees, journalists and customers.  Perhaps the most confusing concept in the area of cloud computing is Platform as a Service or PaaS.  I recently completed reading Marc Benioff’s book Behind the Cloud, which…