Tag: Product Marketing

What Office Space Can Teach Us about Product Management

Although the discipline of product management continues to be more and more critical to technology companies with each passing year, I still find that many people in the corporate world do not understand the function.  First, there are those who believe product management has all the power in the organization.  But in many technology companies especially smaller ones, I find this…

I Don’t Believe in Elevator Pitches

One of the marketing concepts that I think is highly overrated is the idea of an elevator pitch.  Wikipedia defines an elevator pitch “as a short summary used to quickly and simply define a product, service, or organization and its value proposition. The name ‘elevator pitch’ reflects the idea that it should be possible to deliver the summary in the…

How PowerPoint Slides are Like Friends Episodes

I wasn’t the biggest fan of the show Friends.  After the first two seasons I thought both the humor and plots of the episodes became predictable and routine.  However, it is hard to argue that Friends did not have a significant impact on American culture.  I remember people walking around in the late 1990s emulating Joey’s famous “How you doing?”…

Nobody Wants to Read a Product Brochure

Product-centric marketing is out-of-favor these days and for good reason.  Increasingly we have heard buyers telling vendors that they don’t want to hear about their products.  Instead, they want to hear about the benefits that vendor’s products can provide to them.   The change in approach has implications not only for messaging and positioning but also for sales tools and marketing…

Cloud Product Managers need to Take More Responsibility for Operational Aspects of their Services

In my last post, I began a discussion on how the role of product managers is changing with the emergence of SaaS and cloud computing.  One of the most significant differences product managers need to embrace surrounds the pricing model.  Another significant challenge is in the area of requirements gathering.  Product managers need to not only define the features and…