Tag: Product Marketing

What Office Space Can Teach Us about Product Management

Although the discipline of product management continues to be more and more critical to technology companies with each passing year, I still find that many people in the corporate world do not understand the function.  First, there are those who believe product management has all the power in the organization.  But in many technology companies especially smaller ones, I find this…

I Don’t Believe in Elevator Pitches

One of the marketing concepts that I think is highly overrated is the idea of an elevator pitch.  Wikipedia defines an elevator pitch “as a short summary used to quickly and simply define a product, service, or organization and its value proposition. The name ‘elevator pitch’ reflects the idea that it should be possible to deliver the summary in the…