Tag: Recruiting

Questions for Marketing Leaders to Ask When Interviewing Sales Reps

Over the past 10 years, I have probably interviewed more than 100 sales reps.  As the head of marketing I often get asked to weigh in on the success potential for prospective account executives.  My initial approach to these interviews was to attempt to assess the selling skills of these candidates.  However, over the years I have realized that the…

Everybody Works in Smaller Marketing Organizations

There is an excellent chapter in the book Rework by Jason Fried and David Heinemeir entitled “Everybody Works.”  The authors state that “With a small team, you need people who are going to do work, not delegate work…Everyone’s got to be producing…No one can be above the work.”  The authors go on to say that “Delegators are dead weight for…