Tag: Social Computing

Review of Groundswell

I received a copy of Groundswell in March of 2008, while attending Forrester’s marketing conference in Los Angeles. I finally got a chance to read it last week. Chapter 1 was my favorite of the whole book. E It provides nearly irrefutable arguments about why any company cannot afford to ignore the transformational, groundswell effect that social computing is having on the world. The authors offer great examples of how attempts to remove HD-DVD encryption codes and pictures of Barbara Streisand’s house from the Internet resulted in considerable backlash. “You can’t take something off the Internet. That’s like trying to take pee out of a swimming pool.”