Tag: superbowl ads

We’ve Got a Super Bowl Ad – Remembering the Dot Com Era

One of my fondest memories of the Dot Com era was the hype preceding Super Bowl 34 in 2000, which aired 10 years ago. I couldn’t tell you who won the game, or for that matter, even who played, but I will never forget the advertisements. Super Bowl 34 in January 2000 featured seventeen dot-com companies that each paid over two million dollars for a thirty-second spot. By contrast, in January 2001, just three dot-coms bought advertising spots during Super Bowl XXXV.