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How Cloud Computing is Changing Product Management

By July 3, 2012March 4th, 2023No Comments

Everyone is talking about cloud computing and Software-as-a-Service (SaaS) these days.  Almost every technology vendor has announced a cloud strategy – even the traditional software zealots.  But what do cloud computing and SaaS mean for product managers?   The impacts are more significant than you may think.  From pricing and profitability measurement to sales and marketing, cloud is having a noteworthy influence on the day-to-day activities of product managers.

I aggregated several of my recent posts on this topic in to a paper which is available for download on Scribd via the link below.

[scribd id=98917084 key=key-a6q9le27bqtqgfd840t mode=list]
Steve Keifer

Steve Keifer

Steve Keifer has led marketing and product management teams at seven different SaaS and cloud providers ranging from venture-backed, early-stage startups to multi-billion, publicly traded companies - including several that experienced hypergrowth, filed IPOs, and reached unicorn status. In Bantrr, Steve shares many of the best practices and lessons learned from building and scaling marketing organizations. Topics include new category creation, brand development, and demand generation.

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