BlogCurrent Insights Why You Should Hire a Consulting Relations Professional Most technology CEOs dream about lowering their cost of sales through effective use…Steve KeiferNovember 3, 2012
BlogCurrent Insights Start Your Next Conference Presentation Like a Movie You are standing on stage in front of an audience of 300. It's…Steve KeiferAugust 20, 2012
BlogCurrent Insights Why You should Hire a Training Professional for Your Marketing Organization One of the best ways to nurture relationships with prospective buyers is to…Steve KeiferJuly 17, 2012
BlogCurrent Insights How Best to Engage Your Webinar Viewers? Interrupt them regularly No matter how good your slides are and how dynamic your presenter is,…Steve KeiferJune 25, 2012
BlogCurrent Insights Make Different Slides for Your Webinars Most people watching a webinar are not viewing it projected onto a large…Steve KeiferJune 10, 2012
BlogCurrent Insights How PowerPoint Slides are Like Friends Episodes I wasn't the biggest fan of the show Friends. After the first two…Steve KeiferMay 30, 2011
BlogCurrent Insights New Coke – The Biggest New Product Launch Ever In April of 1985 the Coca-Cola Company performed what is probably the most…Steve KeiferMay 10, 2011
BlogCurrent Insights How to Write Features and Benefit Statements for a Product Brochure In my last post, I explained how product brochures continue to remain relevant…Steve KeiferApril 30, 2011
BlogCurrent Insights Nobody Wants to Read a Product Brochure Product-centric marketing is out-of-favor these days and for good reason. Increasingly we have…Steve KeiferApril 20, 2011
BlogCurrent Insights Search – When It’s Good to Be at the Bottom of the Page There is one source that I have found to consistently have been more helpful then…Steve KeiferJanuary 17, 2011