Category: Content Marketing

What Content Should be on a B2B Website Home Page?

The answer is “it depends.” If you are running a media site and want multiple visits per day from users, then the latest news or opinion articles would certainly be featured. If you are running a retail e-commerce site and want to maximize sales volume from repeat customers, then you might feature new products or items on sale. But in…

Accelerate Your Lead Generation with Content Pre-Order

You are behind on your quarterly lead generation targets.  The sales team is screaming that they need more prospects!  You expected this would happen.  And that is why you started working on a killer piece of content that is sure to be rocket fuel for your pipeline.  But, this killer eBook, is behind schedule.  It is still 6-8 weeks away…

15 Examples of Non-Traditional Content Marketing Pieces

In an earlier post, I discussed the rapid commoditization of content marketing that is occurring in the software industry.  These days everyone has the infographic-style e-books, the animated explainer videos and the interactive ROI tools.  Content marketing agencies have emerged to enable even the most handicapped, old-school marketing departments to create compelling content.  If you are experiencing this same level…