Category: Content Marketing

15 Examples of Non-Traditional Content Marketing Pieces

In an earlier post, I discussed the rapid commoditization of content marketing that is occurring in the software industry.  These days everyone has the infographic-style e-books, the animated explainer videos and the interactive ROI tools.  Content marketing agencies have emerged to enable even the most handicapped, old-school marketing departments to create compelling content.  If you are experiencing this same level…

The Growing Commoditization of Content Marketing Strategies

As content marketing goes mainstream, it is growing more and more challenging for marketing organizations to differentiate their downloads from the competition. Next generation agencies that specialize purely in content development are leveling the playing field in many of the software subsectors.  As a result, even the “dinosaur,” old-tech companies are putting out decent content on a regular basis.  Everyone…

What are the Best Topics for Blogs?

It’s simple. Make a list of the questions your customers ask you during sales appointments. These are the topics they are most interested in. These are the topics they are most likely to do a Google search upon. And these are the topics that they will click through in your email newsletters.

Why You Need to Build a Visual Content Factory

We live in the age of Pinterest, of Instagram, of Snapchat and of Vine.  Nearly every post on Facebook now contains a photo.  And there are thousands of followers on Twitter uploading images on trending topics.  Nearly all hyperlinked content, whether displayed in mobile apps like Flipboard or in a newstream on Google+ display images pulled from RSS feeds.  Consumers…

Packaging Your Content into Kits

Content marketing leaders are always looking for new resources to support their lead generation efforts.  But creating high quality content takes a lot of time.  Writing a new white paper or e-book can take several weeks.  More importantly, it requires committed time from some of your busiest subject matter experts.

Building the Content Factory

Everyone is talking about content marketing these days, but successfully executing such a strategy requires the ability to consistently deliver high-quality content on a regular basis.  Hiring a journalist or a content marketing manager is a big step in the right direction, but success requires more a team effort.  You need a content factory.  This factory will include many traditional…

Five Pages Your Website Needs to Identify Who is Ready to Buy

Both marketing and sales organizations are always trying to identify the prospects that are most ready to buy.  The good news is that marketing automation software makes it easier than ever for you to track digital body language that indicates which prospects are in buying mode.  By strategically placing content on your website that aligns with the behaviors exhibited by…