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BDR

Interview Questions for the Outbound SDR Leader

The leader of the SDR team is one of the most critical hires…

Steve KeiferJuly 20, 2021

BDR SaaS Cloud

The Mid-Career BDR – An Alternative Hiring Model

A recent Bridge Group study on Sales Development found that the average new…

Steve KeiferSeptember 2, 2019

BDR SaaS Cloud

What is the Best Profile for a Software BDR?

One of the most popular strategies for demand generation at tech companies has…

Steve KeiferAugust 4, 2019

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Channel Sales SaaS Cloud

Three Reasons Why Your Channel Partnership Might Be Doomed to Failure

There are many reasons why channel partnerships in the area of complex B2B…

Steve KeiferNovember 17, 2017

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Channel Sales SaaS Cloud

Why Half of Your Channel Partner’s Sales Team isn’t Selling Your Product

I have never seen any quantitative research about channel program success in the…

Steve KeiferOctober 6, 2017

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Channel Sales SaaS Cloud

Nine Out of Ten Channel Partnerships Fail

In the world of B2B software everyone wants to get someone else to…

Steve KeiferSeptember 15, 2017

SaaS Cloud Sales Management

Specialization of the Modern Software Sales Team

In my last few posts I discussed the transformation of software sales organizations over…

Steve KeiferAugust 20, 2017

SaaS Cloud Sales Management

Why Specialization of Sales Roles Makes Sense

The Modern Sales Organization In my last few posts I have described the transformation…

Steve KeiferAugust 4, 2017

SaaS Cloud Sales Management

Organizational Design of the Modern Software Sales Team

Highly Specialized Functions In my last post, I outlined how the organizational design of…

Steve KeiferJuly 15, 2017

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Introduction to B2B Marketing

The Beginner's Guide

Are you new to B2B sales and marketing? Learn the techniques that SaaS and cloud companies use for brand awareness, demand generation, and product marketing in this beginner's guide to B2B marketing.

Introduction to B2B Marketing

Learn the three core responsibilities of all B2B marketing teams :

Build amazing brands
Stuff the pipeline with leads
Tell great stories

Sales

Interview Questions for the Outbound SDR Leader

The Mid-Career BDR – An Alternative Hiring Model

What is the Best Profile for a Software BDR?

Three Reasons Why Your Channel Partnership Might Be Doomed to Failure

Why Half of Your Channel Partner’s Sales Team isn’t Selling Your Product

Nine Out of Ten Channel Partnerships Fail

Specialization of the Modern Software Sales Team

Why Specialization of Sales Roles Makes Sense

Organizational Design of the Modern Software Sales Team

Introduction to B2B Marketing

The Beginner's Guide

Introduction to B2B Marketing

Learn the three core responsibilities of all B2B marketing teams :

Build amazing brands

Stuff the pipeline with leads

Tell great stories

Read the Guide >>

What is Brand Awareness?

Learn how B2B buyers to discover new technology providers both on and offline at:

Media and analysts

Events and tradeshows

Social media

Read the Guide»

What is Demand Generation?

Learn the key concepts behind inbound and outbound marketing:

SEO and paid search

BDR prospecting

Account-based marketing

Read the Guide»

Get the latest B2B insights, trends, and best practices sent directly to your inbox.

Authored by Steve Keifer

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