A software license model in which the customer is granted lifetime rights to use the technology in exchange for a one-time upfront fee. Perpetual licenses were the predominant model use by software companies between 1990 and 2010, but in recent years have been replaced by subscriptions and as-a-service models. Pricing for perpetual licenses is typically based on the number of named or concurrent users, the number of CPUs it runs on, or the customer’s annual revenues. To receive upgrades and bug fixes, customers with perpetual licenses must purchase an additional software maintenance agreement on an annual basis.
Steve Keifer
Steve Keifer has led marketing and product management teams at seven different SaaS and cloud providers ranging from venture-backed, early-stage startups to multi-billion, publicly traded companies - including several that experienced hypergrowth, filed IPOs, and reached unicorn status. In Bantrr, Steve shares many of the best practices and lessons learned from building and scaling marketing organizations. Topics include new category creation, brand development, and demand generation.
Trending Insight
Recommended For You
Go-to-Market Glossary
Marketing Tech Stack
A B2B marketing tech stack is the connected set of software tools a…
Steve KeiferSeptember 26, 2026
Go-to-Market Glossary
Software-as-a-Service
A cloud computing model where a third-party provider hosts applications and delivers them…
Steve KeiferSeptember 19, 2026
Go-to-Market Glossary
Search Engine Marketing
Search engine marketing (SEM) is a digital strategy that uses paid ads to…
Steve KeiferSeptember 12, 2026




