Tag: b2b marketing

Developing Your Marketing Budget for 2021

It is budgeting time for many companies.  Marketing typically has one of the more complex budgets in the organization with lots of different technology systems, vendors, and programs whose costs need to be forecasted.  Using the past year’s actual expenses often is a good starting point.  However, if your organization is growing quickly and your needs are changing then historical…

Outsourced Demand Generation – 10 Questions to Answer Before Hiring an Agency

Looking to boost your lead generation results this year? Using an outside appointment scheduling (sometimes called outsourced demand generation) firm could be a key piece of the puzzle. I’d recommend anyone selling B2B experiment with these outside firms. They bring a level of data science and marketing technology that is difficult to replicate in-house. But they are not magicians or…

Do VPs of Demand Generation Make the Best CMOs?

I’m seeing more and more companies (startups in particular) replacing the CMO (or VP of Marketing) role with a VP of Demand Generation.  When you talk to the CEOs making these decisions they often say – “I want someone who is going to focus on generating leads versus all the other ‘stuff’ that marketing does.”  Of course, the implication is…