Tag: conferences

Start Your Next Conference Presentation Like a Movie

You are standing on stage in front of an audience of 300.  It’s 2:30PM.  Your presentation slot is the third in a post-lunch afternoon sequence that precedes a much needed coffee break.  You put up a title slide with your presentation topic, your name and today’s date (as if no one knows what day it is).  After making the obligatory…

Make Your Events and Conferences less Boring

One of the key challenges that marketing leaders facing in planning events/conferences is how to generate dynamic and compelling content that will engage the audience. The de facto approach to conferences remains a back-to-back series of PowerPoint presentations which are interrupted only for lunch and vendor exhibits. While formal presentations remain the best way to educate a large audience about a topic, too much repetition in this format will lead to declining audience interest. I recommend mixing up the format of conference sessions with four alternative session approaches to keep the audience better engaged.