Tag: E-mail marketing

When is the Best Time to Send Your Customers an E-Mail Newsletter?

One of the most heavily debated topics in the marketing communications segment today is when to send e-mail based newsletters, communications and promotions to customers. Nearly everyone you meet has a different opinion. Some experts believe sending on a Tuesday, Wednesday or Thursday is best. Others take a the view that off-hours – nights and weekends are best. So what is the answer – I don’t know! Nor does anyone else.