Tag: Green

15 Key Ideas from Hot, Flat and Crowded

It’s Earth Day this coming Thursday. In preparation for a presentation I am giving at a tradeshow this week I recently read Thomas Friedman’s Hot, Flat and Crowded. While I did not find it quite as interesting as the World is Flat, Friedman does provide a nice synopsis of the challenges facing the planet in the coming century. There were 15 key issues that I noted as key takeaways from Hot, Flat and Crowded.

Wheel of Fortune and Technology Marketing

If you have ever watched Wheel of Fortune, the letters RSTLNE probably have special significance to you. These popular letters are pre-selected for contestants in the bonus round of the game. I think we should adopt a similar practice in the technology sector, in which a certain group of buzzwords are automatically assumed for any vendor.