Corporate marketing organizations are missing a significant opportunity to improve search engine placement by not thinking more strategically about image and file naming strategies. Search is continuing to evolve. End-users are no longer restricted to web search. Yahoo!, Bing and Google are each offering users more ways to search for specific types of content – news, blogs, books, images, videos and shopping catalogs, which means you need to think beyond HTML in content optimization. By taking a few simple steps in file and image names you can improve placement on these alternative search mechanisms easily.