In my opinion, Microsoft’s advertising campaigns are among the worst I have seen in any industry. I find both their print and television campaigns to be non-impactful. It is not clear to me what the message is supposed to be and who the target audience is. The Bill Gates and Jerry Seinfeld commercials introduced last fall were totally lost on me. But in this latest series of Laptop Hunter ads that aired during the NCAA Men’s Basketball tournament, Microsoft has turned it around!