If you are in the technology sector you are probably familiar with Moore’s law, which describes the exponential advances in computing hardware that have occurred over the past 50 years. Specifically, Gordon Moore, who was one of the co-founders of Intel, observed that the number of transistors that can be placed on an integrated circuit doubled every two years. There have been several adaptations of Moore’s law in other computing sectors. For example, Butter’s Law describes how the amount of data coming out of an optical fiber doubles every nine months. In this post, I will introduce a new principle in technology marketing which I refer to as Sajak’s law, named after the host of the popular game show Wheel of Fortune.
If you have ever watched Wheel of Fortune, the letters RSTLNE probably have special significance to you. These popular letters are pre-selected for contestants in the bonus round of the game. I think we should adopt a similar practice in the technology sector, in which a certain group of buzzwords are automatically assumed for any vendor.