Tag: tradeshows

Google Glass and the Other Top Tradeshow Prize Giveaways of 2014

“Enter now and you have a chance to win a new iPad (or a Kindle or a Nook or some other tablet)!” Consumer electronics are always a popular prize giveaway at tradeshow raffles. And for the past three years the most popular items have been tablets, e-readers and video game consoles. But everyone who wants one of these devices already…

The Problem with Tradeshows…

After reading the title of this post you are probably thinking – so there is only one problem with tradeshows?  Of course, there are a number of problems with tradeshows.  Many companies continue to have an overemphasis on tradeshows in their marketing strategy, neglecting web-based marketing activities that generate much higher returns.  Perhaps, Brian Halligan and Dharmesh Shaw put it…

Inbound Marketing

I picked up a copy of Inbound Marketing by Brian Halligan and Dharmesh Shah because of the non-stop buzz that I am hearing about Hubspot.  I did find much of the content to be similar to the other great inbound marketing books by David Meerman Scott (New Rules of Marketing & PR), Charlene Li/Josh Bernoff (Groundswell) and Ann Handley/C.C. Chapman (Content Rules). …