Tag: tradeshows

The Problem with Tradeshows…

After reading the title of this post you are probably thinking – so there is only one problem with tradeshows?  Of course, there are a number of problems with tradeshows.  Many companies continue to have an overemphasis on tradeshows in their marketing strategy, neglecting web-based marketing activities that generate much higher returns.  Perhaps, Brian Halligan and Dharmesh Shaw put it…

Inbound Marketing

I picked up a copy of Inbound Marketing by Brian Halligan and Dharmesh Shah because of the non-stop buzz that I am hearing about Hubspot.  I did find much of the content to be similar to the other great inbound marketing books by David Meerman Scott (New Rules of Marketing & PR), Charlene Li/Josh Bernoff (Groundswell) and Ann Handley/C.C. Chapman (Content Rules). …

Make Your Events and Conferences less Boring

One of the key challenges that marketing leaders facing in planning events/conferences is how to generate dynamic and compelling content that will engage the audience. The de facto approach to conferences remains a back-to-back series of PowerPoint presentations which are interrupted only for lunch and vendor exhibits. While formal presentations remain the best way to educate a large audience about a topic, too much repetition in this format will lead to declining audience interest. I recommend mixing up the format of conference sessions with four alternative session approaches to keep the audience better engaged.