Marketers are always seeking to better understand their target buyers. Better data about customers would not only help companies refine their messaging, but it would also help them optimize marketing spend. CMOs and their leadership team struggle to answer questions such as: What are the best websites to advertise on? What trade shows should I exhibit at? What are my…
With 2010 drawing to a close, I thought I would recap the Top 10 posts of the year. Once again Social Media and Inbound Marketing dominated mindshare amongst marketing professionals. The hype over Mobile devices and Cloud Computing reached all time highs in the technology vendor community. The rankings below were determined by WordPress based upon page hits.
Like many people I know I continue to struggle to find the value in Twitter (@smkeifer). But a few weeks ago I discovered another service called Yammer which has completely changed my perspective on the value of micro-blogging. Yammer describes itself as “a tool for making companies and organizations more productive through the exchange of short frequent answers to one simple question: ‘What are you working on?'” But I think a simpler explanation of Yammer is an enterprise microblogging platform or in other words a Twitter for your company.
If you are a marketing professional who is new to Yammer you may be struggling with what types of content to post. This post includes a list of 10 strategies I recommend for engaging followers on the enterprise microblogging platform.