Ideally, you should hire industry marketing personnel from other technology vendors. Alternative options…
Steve KeiferJanuary 5, 2010
Tag
vertical industry marketing
The Beginner's Guide
Are you new to B2B sales and marketing? Learn the techniques that SaaS and cloud companies use for brand awareness, demand generation, and product marketing in this beginner's guide to B2B marketing.
Introduction to B2B Marketing
Learn the three core responsibilities of all B2B marketing teams :
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Build amazing brands
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Stuff the pipeline with leads
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Tell great stories
Read the Guide >>
What is Brand Awareness?
Learn how B2B buyers to discover new technology providers both on and offline at:
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Media and analysts
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Events and tradeshows
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Social media
Read the Guide»
What is Demand Generation?
Learn the key concepts behind inbound and outbound marketing:
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SEO and paid search
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BDR prospecting
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Account-based marketing
Read the Guide»
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Bantrr contains hundreds of articles relevant to B2B SaaS, Cloud, and Technology organizations on topics such as building creating categories, brand awareness, demand generation, and the modern sales team. There’s also lots of content for CMO-level issues such as budget, talent, and strategic planning.
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