The Latest Trends in B2B SaaS Marketing
Over the past 10 years, there has been lull in innovation within B2B SaaS marketing. In fact, functions like inbound and outbound marketing have become almost commoditized as every B2B SaaS provider has adopted a similar playbook based upon SEO, SEM, ABM, SDR prospecting, sales intelligence, and intent data. But the innovation drought has come to an end as a wave of new technologies like generative AI have emerged. In the next few years we will see mainstream adoption of:
- Generative content tools powered by AI that effortlessly produce copy, images, and videos on demand
- No code tools that enable the development of interactive product tours, ROI calculators with no programming
- New age, privacy tech that suppresses unwanted phone calls and emails from unknown contacts like SDRs
#Trending Topics
On this blog, we banter about the evolution of B2B SaaS marketing and discuss the latest technology and go-to-market trends. Below are the latest posts on B2B SaaS marketing on demand generation, brand awareness, product marketing, and the marketing tech stack:
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Epic Posts
The Bantrr blog (previously called Engineering Revenue) dates back almost 15 years. Below are some of our most highly trafficked, popular posts from as far back as 2010.
From the Archives
In an earlier post, I discussed the challenges of focusing on calling high…
Steve KeiferNovember 17, 2016
You are behind on your quarterly lead generation targets. The sales team is…
Steve KeiferSeptember 8, 2016
Over the past five years, I’ve heard lots of Chief Marketing Officers, analyst…
Steve KeiferMay 5, 2016
For decades, Chief Marketing Officers have measured their self-worth and stature by the…
Steve KeiferApril 5, 2016
Gone are the days of guessing, hoping and praying for results. Today’s marketer…
Steve KeiferDecember 30, 2015
Executives love to compare their marketing organizations to a machine or a factory.…
Steve KeiferOctober 15, 2015
