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This past weekend I had the opportunity to attend the first ever Product Camp DC.  Over 60 marketing professionals attended the event, which was hosted at the Network Solutions office in Herndon, VA.   I presented on the topic of Designing Products for the Cloud – Considerations for Product Managers building on SaaS and Cloud Computing platforms.  There was a healthy discussion during the session as a number of product managers from SaaS, cloud and traditional technology vendors debated the issues.

Below is a link to the slides that I presented to facilitate the discussion.

[slideshare id=5090511&doc=designingproductsforthecloud-100830123721-phpapp02]
Steve Keifer

Steve Keifer has led marketing and product management teams at seven different SaaS and cloud providers ranging from venture-backed, early-stage startups to multi-billion, publicly traded companies - including several that experienced hypergrowth, filed IPOs, and reached unicorn status. In Bantrr, Steve shares many of the best practices and lessons learned from building and scaling marketing organizations. Topics include new category creation, brand development, and demand generation.

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