ArchiveBlog What the Federal Government can teach us about Requirements Definition At some point in their career every product manager has experienced frustrations with…Steve KeiferJune 19, 2011
ArchiveBlog Crowdsourcing Competitive Intelligence At most organizations Competitive Intelligence (CI) is a function that is underappreciated and…Steve KeiferMarch 20, 2011
ArchiveBlog Inbound Marketing I picked up a copy of Inbound Marketing by Brian Halligan and Dharmesh…Steve KeiferMarch 4, 2011
ArchiveBlog Cloud Product Managers need to Take More Responsibility for Operational Aspects of their Services In my last post, I began a discussion on how the role of…Steve KeiferFebruary 14, 2011
ArchiveBlog Pricing Cloud Services Everyone is talking about cloud computing and Software-as-a-Service (SaaS) these days. Almost every…Steve KeiferFebruary 7, 2011
ArchiveBlog Does Awesome Customer Service Trump Excellent Marketing? A few weeks ago I had the opportunity to read Tony Hseih’s book…Steve KeiferJanuary 8, 2011
ArchiveBlog Everybody Works in Smaller Marketing Organizations There is an excellent chapter in the book Rework by Jason Fried and…Steve KeiferNovember 20, 2010
ArchiveBlog Outages Suffered by Cloud Computing and SaaS Providers Over the past 18 months there have been an increasing number of high-profile…Steve KeiferSeptember 7, 2010
ArchiveBlog Three Funny Cloud Computing Videos This past weekend I had the opportunity to present at Product Camp DC…Steve KeiferAugust 30, 2010
ArchiveBlog Designing Products for the Cloud This past weekend I had the opportunity to attend the first ever Product…Steve KeiferAugust 30, 2010