BlogCurrent Insights When to Listen to the Analysts – While Considering Adjacent Market Entry Market research subscriptions from analysts can you help you to quickly assemble a…Steve KeiferDecember 15, 2010
BlogCurrent Insights CMOs Should Hire Managers of One There is a great chapter in the book Rework called “Hiring Managers of…Steve KeiferNovember 3, 2010
BlogCurrent Insights Everyone is in Marketing There is an excellent chapter in the book Rework by Jason Fried and…Steve KeiferOctober 20, 2010
BlogCurrent Insights Four Dimensions for Expanding Addressable Markets A good marketing executive should always spend a percentage of their time contemplating…Steve KeiferOctober 10, 2010
BlogCurrent Insights But Marketing Wants to Win the SuperBowl In my last post I explained how the sales organization is focused on…Steve KeiferSeptember 22, 2010
BlogCurrent Insights The Sales Team is focused on Winning this Sunday’s Game It’s September and the NFL has already completed its first week of play. …Steve KeiferSeptember 14, 2010
BlogCurrent Insights 10 Recommendations for Starting a Podcast Series Although the idea of starting a podcast may be intimidating at first, I…Steve KeiferAugust 16, 2010
BlogCurrent Insights What Henry Ford can Teach Us About Product Management I recently came across a quotation from Henry Ford, which I thought was…Steve KeiferApril 12, 2010
BlogCurrent Insights Use Online Content to Judge Marketing Candidates 37 Signals book, Getting Real, recommends judging potential technology hires based upon their…Steve KeiferFebruary 21, 2010
BlogCurrent Insights Where to Hire Industry Marketing Personnel From Ideally, you should hire industry marketing personnel from other technology vendors. Alternative options…Steve KeiferJanuary 5, 2010