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Professional services are offered by many SaaS companies to help customers implement, customize, and manage software so the customer receives the maximum value from their investment Examples of common professional services include the upfront implementation of the software, integration with internal/external systems, and custom development of extended features. Professional services engagements can be short-term, one-time projects or longer-term, retainer-style engagements. They can be billed on a fixed fee, cost-plus, or time and materials basis.

Steve Keifer

Steve Keifer has led marketing and product management teams at seven different SaaS and cloud providers ranging from venture-backed, early-stage startups to multi-billion, publicly traded companies - including several that experienced hypergrowth, filed IPOs, and reached unicorn status. In Bantrr, Steve shares many of the best practices and lessons learned from building and scaling marketing organizations. Topics include new category creation, brand development, and demand generation.