Subscription pricing refers to models in which the customer pays a fixed monthly recurring fee for the duration of a contract. Subscription pricing is popular in sectors like SaaS, streaming media, news publications, and consumer packaged goods. Most subscription pricing models have multiple tiers (e.g., “good,” “better,” and “best”) where each tier offers more features and entitlements for a higher price. Businesses like subscription pricing because it offers a predictable, recurring revenue stream that delivers consistent financial results.