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Go-to-Market Glossary

Self-Managed

By July 11, 2021July 31st, 2026No Comments

Self-managed refers to a deployment model in which a customer runs and operates software in its own private cloud or on-premise data center. Self-managed is different than “as-a-Service” model in which a SaaS or cloud provider hosts and manages the technology on the customer’s behalf. Self-managed models are a popular model for DevOps, database, integration, and cybersecurity applications that are closely managed by development or IT organizations. Most self-managed applications are run in private cloud environments on AWS, Azure, or Google Cloud Platform.

Steve Keifer

Steve Keifer

Steve Keifer has led marketing and product management teams at seven different SaaS and cloud providers ranging from venture-backed, early-stage startups to multi-billion, publicly traded companies - including several that experienced hypergrowth, filed IPOs, and reached unicorn status. In Bantrr, Steve shares many of the best practices and lessons learned from building and scaling marketing organizations. Topics include new category creation, brand development, and demand generation.

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