Budgeting, Staffing and Goals
CMO Annual Planning Kit
At many SaaS and cloud companies, the strategic planning process has taken on a life its own.
Not only do CMOs have to develop an annual plan for the start of each fiscal year, but there is often a need to build multi-year plans to support fundraising efforts with venture capital and private equity firms.
Jump start your annual planning process with this list of 100 common B2B marketing budget line items.
View this comprehensive list of the 40 different B2B marketing functions to identify the skills your org needs.
Use this four step methodology to calculate the number of wins, pipeline, and leads you need to generate.
The failure rate on new category creation is high, but those who are successful grow into ginormous companies that dominate their market.
What separates the successful category leaders from the rest of the pack? We studied dozens of new sales, marketing, finance, human resources, and supply chain categories to learn their secrets.
The Latest Bantrr
Trending Topics in B2B SaaS Marketing
Our latest thinking with a focus on the growing commoditization of B2B marketing in today’s hyper-automated, AI-driven world. We’ll explore strategies on how to stand out from the noise and differentiate your marketing from the competition.