Cloud and SaaS pricing is typically multi-dimensional, meaning that there are two different variables that drive the monthly price. The first dimension is typically the number of features available for the customer to use. Most cloud and SaaS applications are packaged into multi-tiered offerings. Each tier offers more features along with a higher price. The second dimension is typically a value metric that correlates to the customer’s actual interaction with the product.
What is our lead generation target? It is a question that every marketing organization needs to answer at the start of every year (if not every quarter). Determining the answer is not straightforward.
Today’s B2B Marketing organizations require an unusually diverse range of talent. Marketing operations teams need highly technical staff to build out martech stacks for the website and lead management.