Is Google is Killing Organic Search?

Since their introduction some 25 years ago, search engines have presented one of the greatest opportunities for small businesses to level the playing field with their larger rivals.  A startup that could figure out how to prominently rank in the organic search results could gain tons of brand exposure and direct tons of web traffic to its site with relatively…

Developing Your Marketing Budget for 2021

It is budgeting time for many companies.  Marketing typically has one of the more complex budgets in the organization with lots of different technology systems, vendors, and programs whose costs need to be forecasted.  Using the past year’s actual expenses often is a good starting point.  However, if your organization is growing quickly and your needs are changing then historical…

Zero Clicks and the New Search Landscape

Over the past few years Google has been introducing various “SERP features” like knowledge panels that appear intermixed with its ads and organic search results.  These SERP features include rich media like images, videos, tweets, news stories, and company logos associated with the keyword as well as snippets of information like definitions, topic overviews, and FAQs. The team at Moz…