One of the best ways to nurture relationships with prospective buyers is to provide educational content. For many technology products, buyers are craving information about the business benefits of the technology; how it works; how to implement it; and how to support it. Some prospects will want to digest this information in white papers and wikis while others might prefer to watch videos or webinars. But this begs the question – who is developing the educational content for your marketing efforts?
Marketing professionals may be great writers, but they are not teachers. As a result, marketing pros are not the best choice to develop educational content for your website. Why not hire someone from a technology training organization to create your educational content? These people are trained experts at how to build curriculums; how to engage students; and how to build testing and certification programs. An on-staff trainer can interview your subject matter experts then use their findings to develop an optimized curriculum for your target audience. Training professionals also have experience in developing content for multiple interaction styles. So they can determine the best mix of educational content for your needs, whether it is text, webinar, video or another interactive format.
