Investors and senior leaders from other functions often have a view that marketing…
Steve KeiferNovember 16, 2012
Last Friday was the long-anticipated release of Microsoft's Windows 8 operating system. With…
Steve KeiferOctober 30, 2012
If engineers and programmers can have hackathons, why can’t marketing professionals? Today’s social…
Steve KeiferOctober 16, 2012
I think the leading cloud computing providers have some of the best naming…
Steve KeiferOctober 9, 2012
There is a popular saying which goes "Half the money I spend on…
Steve KeiferSeptember 25, 2012
Most of us have experienced that annoying buzz interference that can occur during…
Steve KeiferSeptember 11, 2012
"No matter how long you've been in the marketing business, right now you…
Steve KeiferAugust 4, 2012
One of the best ways to nurture relationships with prospective buyers is to…
Steve KeiferJuly 17, 2012
