In 2012, Chrysler’s Halftime in America commercial got my vote for the best…
Steve KeiferFebruary 5, 2013
In my last post I discussed how companies could issue technical equity to…
Steve KeiferDecember 18, 2012
There is a lot of talk about technical debt these days. (There is…
Steve KeiferDecember 2, 2012
Investors and senior leaders from other functions often have a view that marketing…
Steve KeiferNovember 16, 2012
Most technology CEOs dream about lowering their cost of sales through effective use…
Steve KeiferNovember 3, 2012
Last Friday was the long-anticipated release of Microsoft's Windows 8 operating system. With…
Steve KeiferOctober 30, 2012
If engineers and programmers can have hackathons, why can’t marketing professionals? Today’s social…
Steve KeiferOctober 16, 2012
I think the leading cloud computing providers have some of the best naming…
Steve KeiferOctober 9, 2012
