ArchiveBlog Dusting Off Rembrandts in the Attic I recently finished reading the book Rembrandts in the Attic by Kevin G.…Steve KeiferSeptember 25, 2011
ArchiveBlog How Social Media is Changing Journalism (and Tradeshows) Last month I watched a fascinating movie called the Bang Bang Club, which…Steve KeiferJuly 12, 2011
ArchiveBlog Even the Step Brothers Could Get Funding in Today’s Tech Bubble Everyone is talking about a bubble in Internet stocks as valuations continue to…Steve KeiferJuly 6, 2011
ArchiveBlog What the Federal Government can teach us about Requirements Definition At some point in their career every product manager has experienced frustrations with…Steve KeiferJune 19, 2011
BlogCurrent Insights How PowerPoint Slides are Like Friends Episodes I wasn't the biggest fan of the show Friends. After the first two…Steve KeiferMay 30, 2011
BlogCurrent Insights New Coke – The Biggest New Product Launch Ever In April of 1985 the Coca-Cola Company performed what is probably the most…Steve KeiferMay 10, 2011
BlogCurrent Insights How to Write Features and Benefit Statements for a Product Brochure In my last post, I explained how product brochures continue to remain relevant…Steve KeiferApril 30, 2011
BlogCurrent Insights Nobody Wants to Read a Product Brochure Product-centric marketing is out-of-favor these days and for good reason. Increasingly we have…Steve KeiferApril 20, 2011
ArchiveBlog Crowdsourcing Competitive Intelligence At most organizations Competitive Intelligence (CI) is a function that is underappreciated and…Steve KeiferMarch 20, 2011
ArchiveBlog Inbound Marketing I picked up a copy of Inbound Marketing by Brian Halligan and Dharmesh…Steve KeiferMarch 4, 2011