BlogCurrent Insights How to Write Features and Benefit Statements for a Product Brochure In my last post, I explained how product brochures continue to remain relevant…Steve KeiferApril 30, 2011
BlogCurrent Insights Nobody Wants to Read a Product Brochure Product-centric marketing is out-of-favor these days and for good reason. Increasingly we have…Steve KeiferApril 20, 2011
ArchiveBlog Crowdsourcing Competitive Intelligence At most organizations Competitive Intelligence (CI) is a function that is underappreciated and…Steve KeiferMarch 20, 2011
ArchiveBlog Inbound Marketing I picked up a copy of Inbound Marketing by Brian Halligan and Dharmesh…Steve KeiferMarch 4, 2011
ArchiveBlog Cloud Product Managers need to Take More Responsibility for Operational Aspects of their Services In my last post, I began a discussion on how the role of…Steve KeiferFebruary 14, 2011
ArchiveBlog Pricing Cloud Services Everyone is talking about cloud computing and Software-as-a-Service (SaaS) these days. Almost every…Steve KeiferFebruary 7, 2011
BlogCurrent Insights Search – When It’s Good to Be at the Bottom of the Page There is one source that I have found to consistently have been more helpful then…Steve KeiferJanuary 17, 2011
ArchiveBlog Does Awesome Customer Service Trump Excellent Marketing? A few weeks ago I had the opportunity to read Tony Hseih’s book…Steve KeiferJanuary 8, 2011
BlogCurrent Insights When to Listen to the Analysts – While Considering Adjacent Market Entry Market research subscriptions from analysts can you help you to quickly assemble a…Steve KeiferDecember 15, 2010
ArchiveBlog Everybody Works in Smaller Marketing Organizations There is an excellent chapter in the book Rework by Jason Fried and…Steve KeiferNovember 20, 2010