BlogCurrent Insights Every Tech Vendor should have an Eponymous Law An eponymous law refers to a prediction or observation which is credited towards…Steve KeiferAugust 2, 2009
BlogCurrent Insights International – A Meaningless Term in Executive Titles I frequently see executives with titles such as EVP of International Operations, SVP…Steve KeiferJuly 25, 2009
ArchiveBlog Washingtonian features DC Metro Map on Cover after Last Month’s Fatal Crash I was in the grocery store last night and while waiting in the…Steve KeiferJuly 9, 2009
ArchiveBlog Make Your Logos and Product Images Downloadable from Your Web Site One of the things I like best about Microsoft’s web site is the…Steve KeiferJuly 9, 2009
ArchiveBlog Should Equity Research be cited in Corporate Marketing Messages? Last week UPS was forced to stop running a television ad that claimed…Steve KeiferMay 13, 2009
ArchiveBlog Microsoft should Display Ads instead of Error on Publicly Facing PCs I was walking through Dulles Airport on my way home from a conference…Steve KeiferMay 7, 2009
BlogCurrent Insights Larry De’Ath’s Top 10 Best Practices for Analyst Relations Last April, Larry De’Ath, a good friend and colleague of mine passed away.…Steve KeiferApril 14, 2009
ArchiveBlog Microsoft takes a Bite out of Apple’s Core Strengths with New TV Ads In my opinion, Microsoft’s advertising campaigns are among the worst I have seen…Steve KeiferApril 7, 2009
ArchiveBlog Leveraging Linked In Applications for Corporate Marketing There are ten new applications that have been added to LinkedIn recently from…Steve KeiferMarch 19, 2009
BlogCurrent Insights Wikipedia – Replacing the “About” Page on Your Web Site As a marketing professional I find myself frequently researching and investigating various different…Steve KeiferMarch 14, 2009