Marketers are always seeking to better understand their target buyers. Better data about…
Steve KeiferNovember 26, 2014
A CMO walks into his/her weekly planning meeting. The first item on the…
Steve KeiferNovember 19, 2014
One of my favorite scenes from the movie Swingers is when the group…
Steve KeiferOctober 10, 2014
You have been scrambling all week to prepare a very important notification to…
Steve KeiferSeptember 15, 2014
Rumors of the death of direct mail have been greatly exaggerated. In fact,…
Steve KeiferJuly 18, 2014
Here is one of the most challenging situations in analyst relations. Gartner is…
Steve KeiferJune 15, 2014
