BlogCurrent Insights Selling when the Sales Rep is Not Present In a post last month I described the growing challenge that technology sales…Steve KeiferApril 8, 2013
ArchiveBlog Downloadable Apps – The New, New Thing in Lead Generation Over the past 10 years one of the most effective ways to generate…Steve KeiferMarch 31, 2013
BlogCurrent Insights Sales Rep Not Present If you have ever worked in the retail or credit card industry you…Steve KeiferMarch 15, 2013
ArchiveBlog Six Killer 21st Century Business Models I recently finished reading the book Business Model Generation, which is an excellent…Steve KeiferFebruary 21, 2013
ArchiveBlog Marketing New Technologies – The Big Bang Theory Last week I gave a presentation to 350 people on emerging technology trends. …Steve KeiferFebruary 14, 2013
BlogEpic Posts What Chrysler’s SuperBowl Ad Can Teach Us About Buyer Personas In 2012, Chrysler’s Halftime in America commercial got my vote for the best…Steve KeiferFebruary 5, 2013
BlogEpic Posts Fantasy Content League – How to Get Started In my last post I introduced the concept of a fantasy content league. …Steve KeiferJanuary 24, 2013
BlogEpic Posts The Fantasy Content League One of the top priorities marketing leaders face in 2013 is producing a…Steve KeiferJanuary 9, 2013
ArchiveBlog Ways to Issue Technical Equity for Your Platform In my last post I discussed how companies could issue technical equity to…Steve KeiferDecember 18, 2012
ArchiveBlog Building Technical Equity in Your Platform There is a lot of talk about technical debt these days. (There is…Steve KeiferDecember 2, 2012