There are hundreds of guides and blogs about to create content for your website, but I have seen very few on what to put on the most important page. But despite the lack of formal guidance, there is a relatively high level of consistency between the home pages of B2B software vendors – particularly in industry subsectors. In my last…
The answer is “it depends.” If you are running a media site and want multiple visits per day from users, then the latest news or opinion articles would certainly be featured. If you are running a retail e-commerce site and want to maximize sales volume from repeat customers, then you might feature new products or items on sale. But in…
Over the past few years I have spent a considerable amount of time studying the best practices of category leaders in the Software-as-a-Service market. I have been particularly focused on market leaders in the business applications space – in categories ranging from accounting and finance to sales and marketing. Examples include Coupa (procurement), Zuora (subscription billing), Anaplan (financial planning), Hubspot…
