Every Product Will Become a Service

In the next ten years every major product will become available in a subscription or “as-a-service” model. Innovators in every category of product are shifting away from the traditional transactional product sale of the 20th century towards service-centric models. These new “as-a-service” paradigms are designed to provide higher levels of value to the customer with a goal of building longer-term…

What is the Best Profile for a Software BDR?

REOne of the most popular strategies for demand generation at tech companies has become hiring a team of Business Development Reps (BDRs) to perform outreach. The goal of a BDR is to engage prospects via email, phone, or social media then schedule an appointment with a qualified lead for the field sales organization. The sales rep performs further qualification and…