ArchiveBlog Paul Revere – A Case Study in Word of Mouth On the night of April 18th, 1775, Paul Revere was instructed to ride…Steve KeiferAugust 2, 2010
ArchiveBlog The Year of the Corporate PR Crisis Over the past year there have been a series of very high profile…Steve KeiferJuly 20, 2010
ArchiveBlog Israel – A Model for Innovation in High Tech Innovation is without question the buzzword of the year in 2010. Every tradeshow…Steve KeiferJuly 6, 2010
ArchiveBlog Every Marketing Department should buy a New iPhone Today was the official launch of the new Apple iPhone 4 in several…Steve KeiferJune 25, 2010
ArchiveBlog 10.10.10 – The Ultimate Product Launch Date In just over four months from today, marketers around the world will have…Steve KeiferJune 6, 2010
ArchiveBlog Ask Questions at Tradeshows to Build Awareness The ROI from exhibiting or sponsoring a tradeshow is increasingly being questioned by…Steve KeiferMay 26, 2010
ArchiveBlog Marketing Executives Should Begin to Think Cradle-to-Cradle I believe that every marketing executive needs to become knowledgeable about the environmental…Steve KeiferMay 18, 2010
ArchiveBlog Four Types of Crowdsourcing I recently finished reading Jeff Howe’s book Crowdsourcing. One of the key takeaways…Steve KeiferMay 8, 2010
ArchiveBlog Give Away Umbrellas at Tradeshows in Seattle I'm at the NACHA (National Automated Clearinghouse) Payments 2010 conference in Seattle, WA…Steve KeiferApril 27, 2010
ArchiveBlog 15 Key Ideas from Hot, Flat and Crowded It's Earth Day this coming Thursday. In preparation for a presentation I am…Steve KeiferApril 19, 2010