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Bantrr – The Blog

The Latest Trends in B2B SaaS Marketing

Over the past 10 years, there has been lull in innovation within B2B SaaS marketing. In fact, functions like inbound and outbound marketing have become almost commoditized as every B2B SaaS provider has adopted a similar playbook based upon SEO, SEM, ABM, SDR prospecting, sales intelligence, and intent data. But the innovation drought has come to an end as a wave of new technologies like generative AI have emerged. In the next few years we will see mainstream adoption of:

  • Generative content tools powered by AI that effortlessly produce copy, images, and videos on demand
  • No code tools that enable the development of interactive product tours, ROI calculators with no programming
  • New age, privacy tech that suppresses unwanted phone calls and emails from unknown contacts like SDRs

#Trending Topics

On this blog, we banter about the evolution of B2B SaaS marketing and discuss the latest technology and go-to-market trends.  Below are the latest posts on B2B SaaS marketing on demand generation, brand awareness, product marketing, and the marketing tech stack:

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50 Great Mission Statements from Innovative Companies

The most inspiring mission statements from 50 of the world's most innovative companies…
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SaaS Companies that Sell Hardware

Many SaaS companies sell hardware including the mega-tech vendors, vertical SaaS (health care,…
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The 10 Steps in a SaaS Free Trial

Understand how SaaS free trials are designed and structured. Learn the 10 steps…
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The Top Sites for Great SaaS Content

Want to learn more about the SaaS business model and how to scale…
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Venture Capital Content Marketing

Venture capital firms are building out content libraries for thought leadership. 5 firms…
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Public Relations ROI

Public relations is an important part of building a brand awareness strategy, but…
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Outbound Email is Out-of-Control

SDRs are sending out millions of automated emails, many of which have the…
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Building a Marketing Moat

Can marketing provide a competitive advantage? Part of every CMO's charter should be…
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Why CMOs have the Shortest Tenure of Any Exec

Spencer Stuart’s 2022 annual study found that the median tenure was 28 months.…
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The Commoditization of B2B SaaS Marketing

Every SaaS and cloud vendor is using the same marketing strategy, following the…
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5 Interesting Learnings from Exhibitors at SaaStr 2022

SaaStr is like the SuperBowl of tradeshows. Think for a minute about the…
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Examples of Lead Attribution Challenges

A BDR, a partner, and a marketing campaign are each involved in a…

The Best Cloud and SaaS Pricing Models Have Multiple Dimensions

Cloud and SaaS pricing is typically multi-dimensional, meaning that there are two (or…
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What is the Most Complex Usage-Based Pricing Model

Alibaba's MaxCompute service is a cloud data warehouse. Fees are charged for each…
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Interview Questions for the Outbound SDR Leader

The leader of the SDR team is one of the most critical hires…
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GPT3 Generative AI for Internal Communications

Artificial intelligence technology such as GPT3 can now automatically construct full paragraphs of…

How Google is uSERPing Traffic with its Knowledge Panels

The New Goal of Search Engines For the first 15 years of Google…
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Four Common Flaws in Channel Sales Strategies

Nine out of ten channel partnerships in the area of complex B2B solutions…

Negotiating Outsourced Demand Generation Contracts

Outside demand generation firms (sometimes called appointment scheduling) can be a critical component…

Outsourced Demand Generation – 10 Questions to Ask

Looking to boost your lead generation results this year? Using an outside appointment…

The Magic Quadrant and the Million Dollar Question

Here is one of the most challenging situations in analyst relations. Gartner is…

Marketing should focus exclusively on Lead Generation except…

Investors and senior leaders from other functions often have a view that marketing…

Epic Posts

The Bantrr blog (previously called Engineering Revenue) dates back almost 15 years. Below are some of our most highly trafficked, popular posts from as far back as 2010.

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Marketers – What is Your Career Bucket List?

What Chrysler’s SuperBowl Ad Can Teach Us About Buyer Personas

Fantasy Content League – How to Get Started

The Fantasy Content League

The Marketing Hackathon

From the Archives

Introduction to B2B Marketing

The Beginner’s Guide

Are you new to B2B sales and marketing?  Learn the techniques that SaaS and cloud companies use for brand awareness, demand generation, and product marketing in this beginner’s guide to B2B marketing.

Introduction to B2B Marketing

Learn the three core responsibilities of all B2B marketing teams :
  • Build amazing brands
  • Stuff the pipeline with leads
  • Tell great stories
Read the Guide >>

What is Brand Awareness?

Learn how B2B buyers to discover new technology providers both on and offline at:
  • Media and analysts
  • Events and tradeshows
  • Social media
Read the Guide»

What is Demand Generation?

Learn the key concepts behind inbound and outbound marketing:
  • SEO and paid search
  • BDR prospecting
  • Account-based marketing
Read the Guide»

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