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Bantrr – The Blog

The Latest Trends in B2B SaaS Marketing

Over the past five years there’s been a lull in innovation within B2B marketing. In fact, functions like inbound and outbound marketing have become almost commoditized as every SaaS and cloud provider has adopted a similar playbook based upon SEO, SEM, ABM, SDR prospecting, sales intelligence, and intent data. But the innovation drought is quickly coming to an end as a wave of new technologies and strategies are emerging on the horizon. In the next few years we will see mainstream adoption of:

  • No code tools that enable the development of interactive product tours, ROI calculators with no programming
  • Generative content tools powered by AI that effortlessly produce copy, images, and videos on-demand
  • New age, privacy tech that suppresses unwanted phone calls and emails from unknown contacts like SDRs

#Trending Topics

On this blog, we banter about the evolution of marketing and debate how SaaS providers can adopt the latest technology and strategy to optimize their growth initiatives.  Below are the latest posts on B2B marketing for SaaS, cloud, and tech companies.


Outbound Email is Out-of-Control

SDRs are sending out millions of automated emails, many of which have the…

Building a Marketing Moat

Can marketing provide a competitive advantage? Part of every CMO's charter should be…

Why CMOs have the Shortest Tenure of Any Exec

Spencer Stuart’s 2022 annual study found that the median tenure was 28 months.…

The Commoditization of B2B SaaS Marketing

Every SaaS and cloud vendor is using the same marketing strategy, following the…

5 Interesting Learnings from Exhibitors at SaaStr 2022

SaaStr is like the SuperBowl of tradeshows. Think for a minute about the…

Examples of Lead Attribution Challenges

A BDR, a partner, and a marketing campaign are each involved in a…

What is the Most Complex Usage-Based Pricing Model

Alibaba's MaxCompute service is a cloud data warehouse. Fees are charged for each…

GPT3 Generative AI for Internal Communications

Artificial intelligence technology such as GPT3 can now automatically construct full paragraphs of…

Epic Posts

The Bantrr blog (previously called Engineering Revenue) dates back almost 15 years. Below are some of our most highly trafficked, popular posts from as far back as 2010.


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