In the software industry you often hear about sales and marketing being compared…
Steve KeiferSeptember 15, 2015
The Latest Trends in B2B SaaS Marketing
Over the past five years there’s been a lull in innovation within B2B marketing. In fact, functions like inbound and outbound marketing have become almost commoditized as every SaaS and cloud provider has adopted a similar playbook based upon SEO, SEM, ABM, SDR prospecting, sales intelligence, and intent data. But the innovation drought is quickly coming to an end as a wave of new technologies and strategies are emerging on the horizon. In the next few years we will see mainstream adoption of:
- No code tools that enable the development of interactive product tours, ROI calculators with no programming
- Generative content tools powered by AI that effortlessly produce copy, images, and videos on-demand
- New age, privacy tech that suppresses unwanted phone calls and emails from unknown contacts like SDRs
#Trending Topics
On this blog, we banter about the evolution of marketing and debate how SaaS providers can adopt the latest technology and strategy to optimize their growth initiatives. Below are the latest posts on B2B marketing for SaaS, cloud, and tech companies.
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Epic Posts
The Bantrr blog (previously called Engineering Revenue) dates back almost 15 years. Below are some of our most highly trafficked, popular posts from as far back as 2010.
From the Archives
Tradeshows don't generate many leads. But that doesn't mean you shouldn't do any…
Steve KeiferAugust 15, 2015
Marketers are always seeking to better understand their target buyers. Better data about…
Steve KeiferNovember 26, 2014
