In today’s B2B environment, the web has become the dominant platform for marketing.…
Steve KeiferMarch 11, 2010
I recently finished reading Ken Auletta’s book Googled. Unlike many of the Google…
Steve KeiferMarch 2, 2010
37 Signals book, Getting Real, recommends judging potential technology hires based upon their…
Steve KeiferFebruary 21, 2010
Getting Real is a must read for all marketers. The impact Agile Development…
Steve KeiferFebruary 11, 2010
One of my fondest memories of the Dot Com era was the hype…
Steve KeiferFebruary 5, 2010
Like many people I know I continue to struggle to find the value…
Steve KeiferFebruary 4, 2010
Chris Anderson’s Free is a must read for anyone responsible for pricing, strategy…
Steve KeiferJanuary 9, 2010
Ideally, you should hire industry marketing personnel from other technology vendors. Alternative options…
Steve KeiferJanuary 5, 2010
